Create a comprehensive PR/FAQ document for a proposed software product or feature, following Amazon's "Working Backwards" process. The document should include:
A one-page press release that addresses:
Who the customer is
The problem being solved
The proposed solution (explained from the customer's perspective)
Why the customer would reasonably adopt this solution
The potential market size (if relevant for your context)
An internal FAQ section that covers:
Technical details and implementation considerations
Estimated costs and resources required
Potential challenges and how they might be addressed
Metrics for measuring success
An external FAQ section that addresses:
Common questions potential customers might have
Pricing information (if applicable)
Availability and launch timeline
Comparisons to existing solutions in the market
The PR/FAQ should be written as if the product has already launched and been successful. Focus on the customer benefits and value proposition. Be specific and avoid generic statements or buzzwords. The document should be clear enough that it could be understood and critiqued by stakeholders from various departments.
Remember to:
Keep the press release to one page
Use simple, clear language throughout
Address potential objections or concerns in the FAQ sections
Include relevant data or market research to support your claims
Consider different customer segments or use cases, if applicable
Your goal is to create a document that will serve as a blueprint for the product's development and a tool for aligning stakeholders on the vision and execution plan.
